DO HOTEL STAR RATINGS STILL MATTER?

potify and Starbucks just announced a clever deal to promote Spotify Premium while giving Starbuck customers and employees the opportunity to influence the music played at their local Starbucks. This is the latest in a line of high-profile deals Spotify bagged that puts its brand in front of an important consumer demographic. Sixteen years ago, I…

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HOW SURF STYLE FINALLY WENT MAINSTREAM IN 2015

armers spend billions of dollars per year on seeds and fertilizers, but currently, they’re lacking reliable information when it comes to deciding which seeds to buy, how many to plant, and which fertilizers or nutrients will produce the best outcome in different regions. Since launching in November of last year, FBN has aggregated data from 7 million acres of farm land…

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ONLINE MARKETING: 5 TIPS FOR SOCIAL MEDIA ENGAGEMENT

uleSoft, the company that helps connect different types of software and services, scored an enormous $128 million investment today. The Series G round was led by Salesforce Ventures with ServiceNow and Cisco Investments also participating. In addition, it saw some public market institution investment including Adage Capital Management, Brookside Capital and Sands Capital Ventures. Nam libero tempore, cum soluta nobis est eligendi…

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8 REASONS TO START RUNNING NOW

ffice’s cross-platform march continues. Today, Microsoft announced the preview of Office for Android phones. The release comes after the release of Office for Android tablets, and iOS devices, not to mention new versions for Windows and OS X. Microsoft has provided a simple Office Android experience inside of a single app. That app will persist….

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